How to build a Kajabi landing page that converts
A landing page has one job: get the visitor to take one action. Everything on the page should help with that or get out of the way.
1. Lead with the outcome
Your headline should say what the visitor gets, not what the product is called. "Learn to play your first five songs in 30 days" beats "Guitar Mastery Program". Add one supporting line for who it is for and how long it takes.
2. One clear button
Pick a single call to action ("Join the program", "Get the free guide") and repeat that same button several times down the page. Avoid offering three different next steps in the first screen.
3. A section order that works
- Hero: headline, supporting line, button, one strong image or short video
- The problem: two or three sentences in your customer's own words
- The solution: what is included, in short bullet points
- Proof: testimonials, results, logos or numbers you can back up
- About you: a short human story and a photo
- Offer and price: what they get, what it costs, any guarantee
- FAQ: answer the questions that stop people buying
- Final button: the same call to action again
4. Make it fast and mobile friendly
Most visitors arrive on a phone. Compress your images, avoid autoplaying heavy video, keep text large enough to read and make sure the button is easy to tap. Test the page on a real phone before you launch.
5. Common mistakes
- Too many menu links that lead away from the page
- Long paragraphs with no headings
- Testimonials with no names or context
- A form that asks for more than you need
- Forgetting to test the checkout or sign-up flow end to end
Use a ready-made starting point
You do not have to design every section from scratch. Our Kajabi landing page templates include sections like video pop-ups, testimonial sliders and styled FAQs that you can reorder and restyle inside Kajabi's normal editor.
Need a hand with this?
Book a free call or send a short brief and Ajex Digital will suggest a sensible first step.